The Truth About Life Coaching

May 4-10 is International Coaching Week!

How I Discovered Life Coaching I was introduced to life coaching back in 2008 by my good friend Gretchel who was finishing her certification program.  The program required a certain number of coaching hours. Not knowing what to expect, but willing to help a friend, I agreed to complimentary coaching.    She helped me craft a vision for my life where there had been none.  I began to find my value and self-worth where there had been little.  And I learned to use my voice which had been silenced. That coaching experience and my friend’s guidance had such a profound impact on my life.  I had found my calling and my purpose. I became determined to become a life coach because I knew there were a whole bunch of Black women suffering needlessly, conditioned to believe untruths about themselves and life.  For the first time, I began to see beyond hopelessness.  I saw new possibilities for my life.  I discovered that I had strength and power and choices.  I discovered I did not have to be a victim of life. I saw life through completely different lens.  I began reclaiming my power.  Everything began to change for the better and my life has never been the same.  Powerful! Are All Coaches Equal? It seems everyone and their mamma’s a “coach” these days, right?   There’s a huge responsibility that goes along with the title Life Coach and I take that very seriously.  A trained, certified life coach, like my friend Gretchel, can have a tremendous, positive impact on the lives of others.  However, the profession of life coaching is currently unregulated.  This means anyone can simply call themselves a “coach.” The International Coach Federation (ICF), the largest professional coaching organization has established standards of education and training designed to set principles that coaches and coach training programs should abide by.  But, it’s all voluntary as of this writing. Life Coaching Industry Forbes estimates coaching to be a $2BILLION dollar worldwide industry that continues to rapidly grow.  When you combine all of these elements, there is potential for abuse, especially in these scary and uncertain pandemic times. Are All Coach Training Programs the Same? Coach training programs can be as short as a few weeks or as long as 9-12 months.  Training can be administered online, in person, or a combination of both.  How To Choose A Coach Choose a coach that you connect and feel comfortable speaking to.  Choose someone who has been trained by an ICF approved association, and/or has an ICF accreditation.  They are more likely to follow and honor coaching industry standards.  If an individual is not certified they should, at a minimum, be able to demonstrate proven client success, be able to share and articulate their coaching process, and provide testimonials. I had specific criteria when choosing my coaching certification program back in 2010.  They had to be sanctioned and accredited by the ICF.  Training must be in-person, not just online and I wanted the best, most extensive training possible.  I chose the prestigious Institute for Professional Excellence in Coaching (iPEC), graduating in 2011 as a Certified Professional Coach (CPC) with over 350 hours of combined course training and actual coaching hours and dual certification as an Energy Leadership Master Practitioner.  I was also selected for one of the coveted Assistant Training Coach (ATC) positions with iPEC and served in that capacity for four years post-certification, helping train hundreds of students to become life coaches.  

  I am currently applying for my ICF advanced certification, Professional Certified Coach (PCC), which requires 125 training hours and 500+ hours of coaching experience.  15 Life Coaching Truths So, in celebration and honor of International Coaching Week and the amazing coaches who help their clients achieve life-changing results, here are some helpful truths about life coaching:

  1. Coaching is not therapy, counseling, consulting, mentoring, or advice from your best friend.

  2. Coaching is about a mindset and mind shift for conscious progress.

  3. Coaching is action-oriented.

  4. Coaches do not “fix you” or provide advice.

  5. Coaching empowers you to find your own truth and live it.

  6. Coaching moves your life forward faster with more certainty, clarity, and power.

  7. Coaching helps when you want to achieve something, but don’t know what or how to get started.

  8. Coaching focuses on the HOW.  Therapy focuses on the WHY.

  9. A coach helps you live in the present.

  10. A coach helps you do more than you think you are capable of doing.

  11. A coach helps you release regret of the past and worry about the future.

  12. A coach helps you break through blocks that keep you stuck and playing small.

  13. A coach holds you accountable for what you commit to doing.

  14. Coaching is about moving clients from problem-based thinking to solution-based thinking.

  15. Coaching works for those who are ready and committed to lasting life change.

Becoming a certified professional life coach helps me walk in my purpose of teaching Black women to live more and suffer less. I am not only certified to do this work, but I am qualified as a manifestation of it. If you're ready for change.  If you're seeking clarity, direction, and power download one of the free resources here to get you started and stay tuned for the launch of a completely new program and Facebook support community coming this month!  Love, 

Power + Clarity + Direction = Empowered Living

  • Instagram

©2020 by Kofi Williams.  Proudly created with